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Effective communication must be planned: what do we want to achieve, who is our target audience, what do we want to say, and how do we follow up? On this page you will find support and material to help you plan your communication work. Drawing up a communication planA communication plan serves to structure the communication and marketing of an activity, a project or an event, for example. The plan

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/communication-planning-and-presentation - 2025-12-24

Here you will find the University’s general presentation material, such as a PowerPoint presentation, profile texts, a presentation video and a visitor’s guide. PowerPoint presentation Oral presentation of Lund University can be based on a PowerPoint slideshow which contains University-wide facts and figures. Speaker notes are included in the slideshow. Use the images that are relevant to your spe

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/communication-planning-and-presentation/presentation-material - 2025-12-24

The graphic profile is an important tool in the University’s communication with the wider world. With clarity and consistency, it tells the world about the University and what our brand represents. All printed and digital material produced on behalf of Lund University is to comply with the rules and instructions in the graphic profile. Images, templates, logotypes, fonts and audio files in the Ima

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype - 2025-12-24

The logotype is the single most important signifier of the University’s identity in our graphic profile and should always be included when Lund University is the sender. Here you will find information on where to download the logotype, which versions are available and how they may be used. Producing one’s “own” logotypes is not permitted. If you have questions about this, if you want to apply for

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/logotype - 2025-12-24

Lund University is a member of the online news outlet The Conversation UK. The Conversation gives researchers the chance to write about current social events and new research in collaboration with an experienced editor. The articles can then be freely republished by other media and reach a global audience. The Conversation covers a wide range of topics, including science and technology, politics a

https://www.staff.lu.se/research-and-education/research-support/communicate-your-research/the-conversation - 2025-12-24

Read more here about what the concept of organisational and social work environment means and how we address it at Lund University. Important elements of a good work environmentOrganisational and social work environment factors are important elements of a good work environment. The organisational work environment refers, for example, to the distribution of duties, the demands of the job, how decis

https://www.staff.lu.se/employment/work-environment-and-health/your-work-environment/organisational-and-social-working-environment - 2025-12-24

The Public Procurement Act states that sustainability requirements should be included in all procurements. The aim is for government agencies, regions and municipalities to be driving forces in social development. Sustainable procurement covers environmental, social and economic sustainability. Sustainability requirements should be included in all procurements. Sustainable procurement covers envir

https://www.staff.lu.se/support-and-tools/purchases-invoices-finances/purchasing-and-procurement/sustainable-procurement - 2025-12-24

Lund University often collaborates with external agents. This page contains guidelines on how the University logotype is to be managed together with, and in some cases by, other parties. Who is permitted to use the Lund University logotype?In general, the Lund University logotype is only to be used in cases where the public authority is the author of the document, as the principal or as a partner

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/logotype/profiling-case-external-collaborations - 2025-12-24

This page provides information about the wide range of internal training courses that Lund University has to offer. The courses are intended both for new employees and for those who have worked at the University for a long time. You can discuss professional development and what courses you would like to apply for at your appraisal with your line manager.Range of coursesYou will find a wide range o

https://www.staff.lu.se/employment/professional-and-careers-development/internal-training-courses - 2025-12-24

Lund University’s graphic profile applies to all activities which are organisationally part of the University, and is only to be used on documents produced on behalf of the University. Students are thereby not to use the profile, but they may use the University logotype. Here, you can read about the rules that apply to students’ use of the logotype and the University name in various contexts. Stud

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/logotype/students-logotype-and-lund-university-name - 2025-12-24

Typography is an important part of our graphic profile. Our profile fonts are chosen to contribute to a visually unified image of Lund University. Here you can read more about the fonts, when you should use them and where to download them. Lund University’s main fonts, Adobe Garamond Pro and Frutiger LT Std, have been chosen for their aesthetic and communicative qualities. They reinforce our Unive

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/fonts - 2025-12-24

Lund University has a broad colour palette which gives a distinctive visual colour expression. Here you can get an overview of our profile colours and how to use them. Colours and accessibilityIn accordance with the law on accessibility to digital public services, information-bearing components are not to be distinguished solely by the use of colour coding. The law applies to both websites and dig

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/colours - 2025-12-24

The seal, buildings and the harlequin pattern The graphic elements are the decorative components in Lund University’s graphic profile, which you can use together with the logotype, fonts, colours and images to create a more lively layout and a distinctive identity. The elements consists of images of buildings, the seal from the logotype and a harlequin pattern. IllustrationsAs part of the Universi

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/graphic-elements - 2025-12-24

In the same way as Lund University has profile colours, we also have a profiling image style. It is a visual language that that communicates who we are and helps to differentiate us from other higher education institutions. Here we explain what types of photographic subjects you should strive for and what feelings the images should communicate to the viewer. The message of the images affects how w

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/image-style - 2025-12-24

The graphic profile is what holds the university's visual communication together regardless of the channels and contexts in which we communicate. On these pages, you will find information and tips on how to use the profile in various channels. Basic rules and practical tips is also provided in a printed manual: Lund University graphics manual, in Swedish (PDF 19,5 MB, new window)Examples of applic

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/graphic-profile-various-channels - 2025-12-24

The web is one of our most important communication channels. In order to communicate in a clear and cohesive manner, it is important to follow the graphic profile in digital channels as well. That is why there is a style guide with a common format and code base designed for web pages produced on behalf of the University. The style guide documents profile-specific design components and example page

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/graphic-profile-various-channels/digital-usage/graphic-profile-online-presence-and-apps - 2025-12-24

When you send an email as a Lund University employee, your association with the University should be clear – this is an important element of our public face. Below, you will find recommendations for how to compose your email signature, which you can copy and use as a template. Your email signature provides the recipient with brief information on your function and your contact details. Avoid as far

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/graphic-profile-various-channels/digital-usage/common-email-signature - 2025-12-24

This page provides information about management and leadership development at Lund University. Content on this page:Professional development for those in management and leadershipGuidelines for management positions at Lund UniversityPolicy for academic leadership at Lund UniversityCourses and programmesCoachingProfessional developmentDemands for well-developed leadership and management skills at t

https://www.staff.lu.se/employment/professional-and-careers-development/management-and-leadership-development - 2025-12-24

Do you need other types of merchandise than those available in the University’s basic range? If so, it is important that you follow the graphic profile and that you choose good quality products. Here you will find a summary of the guidelines to bear in mind when designing your own products. Are you looking for readymade merchandise?LU merchandiseDesign and productionDo you need advice and support,

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/graphic-profile-and-logotype/graphic-profile-various-channels/designing-lu-merchandise - 2025-12-24

As a public authority, Lund University must observe the legislation on public procurement. This means that all employees must turn to our procured suppliers when ordering services from printers, agencies and photographers. On these pages you will find information on the framework agreements and contact details for our suppliers. The agreements include both Lund University’s own contracts and gover

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/ordering-printers-agencies-and-photographers - 2025-12-24